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Nike at 50 A Genealogy of Progress Exhibition Hong Kong Closer Look

Following the announcement of theNike at 50: A Genealogy of Progress” hosted by Nike Hong Kong, HYPEBEAST took a closer look at the 4-part retrospective celebrating 50 years of the sportswear giant. Said to be fueled by Nike’s “never done” belief, the expo sets new goals and ambitions that continue the brand’s commitment to serving athletes through inspiration and innovation.

In a nod to the spirit of the brand, the exhibition opens onto an athletics track which symbolizes a race without a finish line. Through immersive audio-visual experiences, the first zone, titled “Nike 50 Moments: Celebrate then, now and the future”, showcases iconic footwear and iconic advertisements in commemoration of the brand’s key historic moments and legacy. Beloved Hong Kong champions including Rex Tso, Stephanie Au and Edgar Cheung Ka Long are familiar faces making an appearance. Also taking the form of a memory path in a tunnel-like space, the section “Moon Path: the evolution of Marathon innovation” presents a chronological presentation of the Moon Shoe, the silhouette that marked the year. independence and ambition of the brand.

At the top of the range is the highly original pair first released in 1972, brought to you by K11, followed by the record breaking running shoes, Alphafly Next%. This is followed by the third way, “Feel the look of the air”, which takes viewers on an exploration of Nike Air through the years. The pioneering “Air Max” technology first revealed in 1987 challenges the full potential of design, engineering and manufacturing, and in turn, gave birth to new shapes and cushioning that make up today the coveted Air Max range.

Building on Nike’s sustainable innovation, “Move to Zero Lounge: Discovering the Practice of Sustainable Design”, the fourth space that describes Nike’s journey in its commitment to sustainability through models such as the first ZVEZDOCHKA closed loop to the latest Pegasus Turbo Next Nature designed with the future of the planet in mind. Additionally, six local creatives were invited to reuse recycled Nike manufacturing waste, including unwanted shoe boxes and Nike manufacturing fabric scraps. Each artwork on display is for sale, with proceeds going to Share For Good, a New World Development collective giving platform to support communities in need battling the effects of the pandemic.

Check out clips from the exhibit area in the gallery above, with a public launch coming May 23.

Nike at 50: a genealogy of progress
K11 MUSEA – 605, 6/F K11 Art & Cultural Center
May 23 – June 11
11 a.m. – 9 p.m.

In case you missed it, check out Nike’s 50th anniversary “Seen It All” short film directed by Spike Lee.