Genealogy art

Nike at 50 A genealogy of progress Hong Kong Announcement

Nike Hong Kong has just teased its next activation to celebrate 50 years of innovation. Title Nike at 50: a genealogy of progressthe exhibition is fueled by “untold” moments from the sportswear giant where it set new goals and standards and surpassed them.

Nike Founder Phil Knight’s quote, “With every shoe we get better. With every mistake we get better. of learning has been placed on a timeline for the public to witness. Broken down into four areas — Nike 50 Moments: Celebrate the times, present and future, Moon Path: the evolution of innovation Marathon , Feel the Allure of Air and Move to Zero Lounge: discover the practice of sustainable design — this great experience will not only revisit the icons of the Swoosh but also reveal what the next 50 years could hold for us.

In addition to the four zones, six local creatives were invited to create objects for sustainable living spaces. Artwork can be purchased individually for a charitable cause where all proceeds will go to Share For Good, New World Development’s collective giving platform to support communities in need battling the effects of the pandemic.

Nike at 50: a genealogy of progress
K11 MUSEA – 605, 6/F K11 Art & Cultural Center
May 23 – June 11
11 a.m. – 9 p.m.