Genealogy services

Yankee Publishing, Inc. Becomes 100% Employee-Owned

Independence, integrity, ingenuity, perseverance, autonomy, community

CMA logo

Valuation advice | ESOP Consulting | Merger & Acquisition | Transfer of ownership

Yankee Publishing Headquarters, Dublin, NH

As a 100% employee-owned company, we are more excited than ever about what the future holds for YPI. »

—Jamie Trowbridge, CEO

PORTSMOUTH, NH, USA, July 8, 2022 / — Based in Dublin, New Hampshire, Yankee Publishing, Inc. (YPI or the Company) is a long-standing, family-owned company that successfully transitioned to 100% employee ownership through the sale of shares to the Company’s Employee Stock Ownership Plan (ESOP). The Company had previously sold a minority stake to the ESOP and on June 30, 2022, the ESOP purchased the remaining shares outstanding. Atlantic Management Company, Inc. (Atlantic) acted as financial advisor to the Company and its shareholders.

As publisher of “Yankee”, “Old Farmer’s Almanac”, “New Hampshire Magazine”, and “Family Tree Magazine”, YPI has its roots in traditional print publishing. Over the past 25 years, it has grown considerably in the digital field and in the preparation of personalized content for its clients.

“Family shareholders felt strongly that YPI should remain independent and not be sold to another company that might not care about our brands,” said Jamie Trowbridge, CEO of YPI. “This is a time of transition in the media industries, and we believe the employee-owners of the company will be the company’s best stewards.”

Founded in 1935, YPI has grown slowly and steadily. The acquisition of the Old Farmer’s Almanac, which gave the company a national footprint, was central to its success – then and now.

In the 1990s, when the digital world collided with the publishing world, YPI’s board of directors decided to remain independent and embraced the Internet as their publishing platform. Trowbridge became CEO in 1999 and led the company through many changes to position it for success in the 21st century.

In 2012, YPI acquired McLean Communications as a way to increase its media footprint in New England and diversify the media businesses it owns.

In 2019, Yankee acquired “Family Tree”, the first genealogy magazine in the United States

Despite all the changes in the media landscape and in its business, YPI’s mission is to remain a successful independent media company committed to creating exceptional products that serve its customers and enhance its communities. Since 1935, YPI has adhered to the vision of its founder, Robb Sagendorph, who was so inspired by the spirit of New England that he started a magazine about it. Independence, integrity, ingenuity, perseverance, self-sufficiency, community: these are the values ​​that have made New England and YPI successful. We continue to adhere to these values ​​today.

About Atlantic Management Company, Inc.:
Founded in 1968, Atlantic is a leading financial and transactional advisory firm that provides corporate valuation, ESOP, and M&A services for private, middle-market companies.

Sandra Smith
Atlantic Management Company, Inc.
+1 603-427-8500
write to us here
Visit us on social media: